I think Pizza Hut and Mc Donald are very successful. They can acquiring new customers and retain customers by internet. It can reduced direct-marketing costs, more effective marketing and add more profit.
There are some advantages from online marketing campaign:
interactivity or two-way communication
Customers enter the website easily. There is much information from internet. It can satisfy what customer need and want.
For Pizza Hut, become their member will offer many reward treat. It can attract customer become their loyalty customers.
Mc Donald also have many member club such as Fun Club, mother club…
If have any problem, just send e-mail to them, they will listen customers opinions. Thought the mail, company will understand what benefits they expect to get from the website.
pull marketing
Pizza Hut and Mc Donald are two of famous brands among Hong Kong. Customers find its website easily. Their website are very colorful, it attractive customer enter.
Mc Donald also provides some healthy information. For example, balance diet and regular exercise. It can increase customers stay on the website long time. Besides, customers can send Mc Donald E-card to their friends.
personalization or one-to-one
Pizza Hut Order food from internet are very convenient. It can save customers go to store’s time. Mc Donald also provides 24 house orders.
greater hold on user's interest
From the website, customer can order directly. It is very easy and convenient.
It is very user friendly. With an easy click, you can find all the necessary information from Pizza Hut and Mc Donald website. Also, customer will know all the update detail ofproducts’s price. For Pizza Hut and Mc Donald website.
measurable and trackable
The website will auto count the visit track. It captures and combines customer data from all over the organization, so that it can be analyzed and the results can be distributed to different people, systems and touch points.
Reference link:
http://www.pizzahut.com.hk/en/home.html
http://www.mcdonalds.com.hk/english/lifestyle/balance/
2009年10月25日 星期日
2009年10月16日 星期五
Individual Assignment One: Question One
Comparison between SAP and Microsoft Dynamic NAV
The goal of SAP is to build a single, integrated application that spreads across whole business activities, say, from storage management, sales, to accounting, financial management and CRM. The target for SAP is mostly small-to-middle sized company (SME, in short).
The goal of Microsoft is similar to above. However, Microsoft has a higher focus on the usability. Comparing the interface of two systems:
Pic a. SAP One Demo Picture
Pic b. Microsoft Dynamic Demo Picture
Usability Comparison (Microsoft Wins)
SAP shows a simple, easy to use interface. Click on the left module (e.g. Inventory, Account Receivable) menu shows a clear input form on the right.
Microsoft Dynamic places various modules, e.g. work tasks, customers in an organized way. User can instantly see all related information at once. For example, you can view the customer background while preparing the sales order for him. Of course, the user needs some training and practice before they can apply this integrated interface. However, Microsoft Dynamic outweighs SAP is user-interface design.
Feature Comparison (SAP Wins)
Undoubtedly, SAP is more experience than Microsoft as it starts ERP Business for SMEs much earlier than Microsoft. So under longer time of tests and application in real industry, the function modules, e.g. warehouse, sales order, are more mature and comprehensive than Microsoft Dynamic NAV. So SAP is better in functionality.
Costing Comparison (Microsoft Wins)
Comparing the pricing of an ERP system is not an easy job. As SAP and Microsoft are selling the systems through many partners and channels, the price is not directly opened to public.
The costing of ERP is estimated based on software licensing, implementation, hardware, and maintenance. In easy terms, how many people using the system, how many components included, will affect the final budget. A search on Internet suggested that the SAP’s costing calculation is more complicated and expensive than Microsoft Dynamic. So Microsoft Dynamic has advantages over the selling strategy.
Available Edition (SAP Wins)
The number of available edition in SAP is more than that of Microsoft:
- SAP: Business One, Business ByDesign and Business All-In-One.
- Microsoft: Dynamic NAV
Although more editions do not suggest that it will always be better, the final performance and usability will judge. SAP’s diversity in edition has a clearer goal than Microsoft, say, Business One is one integrated system for small company. ByDesign is tailor-made for special field, with a much different business work flow, while All-In-One is a highly mature and comprehensive system for mid-size company.
Conclusion
IN SHORT, although two ERPs offer very similar features and functions, SAP outweighs Microsoft in the way that it is a more mature system under longer years of tests and applications. Microsoft Dynamic’s strategy will be more focus on the usability. It can be easily seen from the user-interface design and lower-pricing marketing.
Regarding a startup company, an ERP system is indeed an essential element. It just likes the table, chairs and other office equipment which cannot be missed. Imagine a company without a proper way of storage management, it will soon find itself lost in how many stocks remain. Is there enough stock for next season? If a new customer makes 200 pieces order, is there enough in warehouse for selling. Every moment of hesitation cost your money invisibly. In worst case, your company misses opportunity and goes bankrupt. So ERP is not a thing that can be missed. Even a small boutique shop, it will still need a way for tracking stocks and accounting. Papers and Books are out-dated in this information age.
The goal of SAP is to build a single, integrated application that spreads across whole business activities, say, from storage management, sales, to accounting, financial management and CRM. The target for SAP is mostly small-to-middle sized company (SME, in short).
The goal of Microsoft is similar to above. However, Microsoft has a higher focus on the usability. Comparing the interface of two systems:
Pic a. SAP One Demo Picture
Pic b. Microsoft Dynamic Demo Picture
Usability Comparison (Microsoft Wins)
SAP shows a simple, easy to use interface. Click on the left module (e.g. Inventory, Account Receivable) menu shows a clear input form on the right.
Microsoft Dynamic places various modules, e.g. work tasks, customers in an organized way. User can instantly see all related information at once. For example, you can view the customer background while preparing the sales order for him. Of course, the user needs some training and practice before they can apply this integrated interface. However, Microsoft Dynamic outweighs SAP is user-interface design.
Feature Comparison (SAP Wins)
Undoubtedly, SAP is more experience than Microsoft as it starts ERP Business for SMEs much earlier than Microsoft. So under longer time of tests and application in real industry, the function modules, e.g. warehouse, sales order, are more mature and comprehensive than Microsoft Dynamic NAV. So SAP is better in functionality.
Costing Comparison (Microsoft Wins)
Comparing the pricing of an ERP system is not an easy job. As SAP and Microsoft are selling the systems through many partners and channels, the price is not directly opened to public.
The costing of ERP is estimated based on software licensing, implementation, hardware, and maintenance. In easy terms, how many people using the system, how many components included, will affect the final budget. A search on Internet suggested that the SAP’s costing calculation is more complicated and expensive than Microsoft Dynamic. So Microsoft Dynamic has advantages over the selling strategy.
Available Edition (SAP Wins)
The number of available edition in SAP is more than that of Microsoft:
- SAP: Business One, Business ByDesign and Business All-In-One.
- Microsoft: Dynamic NAV
Although more editions do not suggest that it will always be better, the final performance and usability will judge. SAP’s diversity in edition has a clearer goal than Microsoft, say, Business One is one integrated system for small company. ByDesign is tailor-made for special field, with a much different business work flow, while All-In-One is a highly mature and comprehensive system for mid-size company.
Conclusion
IN SHORT, although two ERPs offer very similar features and functions, SAP outweighs Microsoft in the way that it is a more mature system under longer years of tests and applications. Microsoft Dynamic’s strategy will be more focus on the usability. It can be easily seen from the user-interface design and lower-pricing marketing.
Regarding a startup company, an ERP system is indeed an essential element. It just likes the table, chairs and other office equipment which cannot be missed. Imagine a company without a proper way of storage management, it will soon find itself lost in how many stocks remain. Is there enough stock for next season? If a new customer makes 200 pieces order, is there enough in warehouse for selling. Every moment of hesitation cost your money invisibly. In worst case, your company misses opportunity and goes bankrupt. So ERP is not a thing that can be missed. Even a small boutique shop, it will still need a way for tracking stocks and accounting. Papers and Books are out-dated in this information age.
2009年10月14日 星期三
Individual Assignment One: Question Two
The main responsibility of CRM manager is communicated between consumer and company. CRM manager understand what consumer need directly by internet. Then development of consumer database, understand consumer lifecycle and behavior. Work with analytics team to understand key drivers of consumer need and want for better consumer marketing programs, better resources allocation and better consumer services.
Thought database information, CRM manager not only analytics the information, but also need make an integrated consumer calendar, develop and execute consumer contact strategy. After that, run the programs. The aim is to attract new customer and keep current customers by delivering satisfaction. It can gain more profit in the company.
Moreover, assist to develop and employ new customer research and survey methods to enable brands to obtain key data to aid in decision making.
In my opinion, CRM manager need involve in-depth or hands-on knowledge of information technology. CRM manager works with analytics team to ensure most efficient capture and integration of online / offline consumer information. Also he need monitor key CRM performance metrics, response analysis for multi-channel consumer marketing programs. He needs to know the detail of the system, he can develop a better systems for customer. On the other hand, this job category is Information Technology (I.T.) - Application Specialist, Information Technology (I.T.) - IT Project Management, Information Technology (I.T.) - Technical / Functional Consulting. CRM manager not only understand how to use the system, but also need involve in-depth or hands-on knowledge of information technology.
Thought database information, CRM manager not only analytics the information, but also need make an integrated consumer calendar, develop and execute consumer contact strategy. After that, run the programs. The aim is to attract new customer and keep current customers by delivering satisfaction. It can gain more profit in the company.
Moreover, assist to develop and employ new customer research and survey methods to enable brands to obtain key data to aid in decision making.
In my opinion, CRM manager need involve in-depth or hands-on knowledge of information technology. CRM manager works with analytics team to ensure most efficient capture and integration of online / offline consumer information. Also he need monitor key CRM performance metrics, response analysis for multi-channel consumer marketing programs. He needs to know the detail of the system, he can develop a better systems for customer. On the other hand, this job category is Information Technology (I.T.) - Application Specialist, Information Technology (I.T.) - IT Project Management, Information Technology (I.T.) - Technical / Functional Consulting. CRM manager not only understand how to use the system, but also need involve in-depth or hands-on knowledge of information technology.
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