Individual Assignment One: Question Three

I think Pizza Hut and Mc Donald are very successful. They can acquiring new customers and retain customers by internet. It can reduced direct-marketing costs, more effective marketing and add more profit.

There are some advantages from online marketing campaign:

interactivity or two-way communication
Customers enter the website easily. There is much information from internet. It can satisfy what customer need and want.
For Pizza Hut, become their member will offer many reward treat. It can attract customer become their loyalty customers.
Mc Donald also have many member club such as Fun Club, mother club…
If have any problem, just send e-mail to them, they will listen customers opinions. Thought the mail, company will understand what benefits they expect to get from the website.

pull marketing
Pizza Hut and Mc Donald are two of famous brands among Hong Kong. Customers find its website easily. Their website are very colorful, it attractive customer enter.
Mc Donald also provides some healthy information. For example, balance diet and regular exercise. It can increase customers stay on the website long time. Besides, customers can send Mc Donald E-card to their friends.

personalization or one-to-one
Pizza Hut Order food from internet are very convenient. It can save customers go to store’s time. Mc Donald also provides 24 house orders.

greater hold on user's interest
From the website, customer can order directly. It is very easy and convenient.
It is very user friendly. With an easy click, you can find all the necessary information from Pizza Hut and Mc Donald website. Also, customer will know all the update detail ofproducts’s price. For Pizza Hut and Mc Donald website.

measurable and trackable
The website will auto count the visit track. It captures and combines customer data from all over the organization, so that it can be analyzed and the results can be distributed to different people, systems and touch points.



Reference link:
http://www.pizzahut.com.hk/en/home.html

http://www.mcdonalds.com.hk/english/lifestyle/balance/